2014 - 2015 • Vice President of UX and Design
UX, User Testing, Product Strategy, Management Team
CustomMade is a two-sided marketplace connecting customers with expert makers. I held a senior leadership role managing the design team and contributing to the strategic vision. User testing and A/B testing of different designs helped us get to increased post rate and ultimately lead to higher GMV year over year. I lead a refresh of the brand and UI toolkit including an overhaul for mobile responsive implementation. By leveraging best UX practices we were conducting ongoing customer interviews, usability studies and empowering everyone in the organization to innovate based on shared information and insights.
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