2013 • Consultant
UX, Rapid Prototyping, User Testing, Visual Design
A concept incubated inside RedStar, I was brought in to help design and test concepts to target the aging population and the people that love and care for them. I helped in building out personas, uses cases and designing end-to-end experience for managing care, finances and updating family members via the web. In a 6-week engagement I ran 2 user studies and 7 prototypes. We were able to rapidly move through concepts and get valuable feedback from people in our target demographic.