Alleyoop - Pearson Education

2010-2011 • Principal User Experience Designer
UX, User Testing, Product Strategy, Management Team

As a member of the management team I was responsible for the user experience for Alleyoop.com. I built out workflows, wireframes and clickable prototypes to test out concepts. We ran in person and online studies bi-weekly creating highlight reels to share real user feedback directly with the team in addition to viewing real-time stats from the live site. I managed a team, which included two designers, community manager and interns to delivery the best user experience possible. In addition to the core Alleyoop.com site, I worked closely with the marketing team to create a Facebook game called The Freshman Year using game dynamics to help teens understand the impact that their habits and decisions will have on their future.